Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. On August 26, 2025, Goosehead Insurance, Inc. (the “ Company”) appointed Mark E. Jones, Jr. as Chief Operating Officer of the Company. Mr. Jones, Jr.’s appointment became effective on August 26, 2025. Mr. Jones, Jr. will remain Chief Financial Officer of the Company. Mr. Jones, Jr., 33, joined Goosehead in 2016 as its Controller and was promoted to Vice President of Finance in 2020 and Chief Financial Officer in 2022. He was instrumental to Goosehead’s IPO in 2018 and has been responsible for overseeing Goosehead’s financial reporting, financial planning and analysis, treasury, investor relations, enterprise sales and partnerships. Prior to joining Goosehead, Mr. Jones, Jr. worked in Ernst & Young’s Audit practice, primarily focused on financial service companies. He is a graduate of Texas A& M University with a bachelor’s degree in accounting and a master’s degree in finance and is a Certified Public Accountant. In connection with his appointment as Chief Operating Officer, Mr. Jones, Jr. will receive stock options with respect to 20,000 shares of Class A common stock, granted at a 10% premium over the closing market price of the Company’s Class A common stock on the date of the grant. His compensation will otherwise not be changed. Mr. Jones, Jr. is the son of Mark E. Jones, the Company’s Executive Chairman and director, and Robyn Jones, the Company’s Vice Chairman and director.

Item 7.01 Regulation FD Disclosure. On August 28, 2025, the Company issued a press release announcing the appointment of Mr. Mark E. Jones, Jr. as Chief Operating Officer of the Company. A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K. The information contained in this Item 7.01 and Exhibit 99.1 attached hereto is being furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “ Exchange Act”), and shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing.

Item 9.01 Financial Statements and Exhibits. (d) Exhibits Exhibit Description No. 99.1 Press Release issued by Goosehead Insurance, Inc. dated August 28, 2025 ──────────────────────────────────────────────────────────────────────────────────────── SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. Date: August 28, 2025 GOOSEHEAD INSURANCE, INC. /s/ Mark K. Miller Mark K. Miller